As the retail and the consumer goods communities continue to grapple with the new normal, having a purpose-driven organization has never been more important. That is why Analytics Unite 2020 is putting purpose front-and-center by kicking off the Summit with a company that is taking the lead on running an enterprise with a purpose (and still experiencing growth and success along the way). With new technologies like AI and machine learning giving retail and consumer goods brands more access to data than ever before, it is crucial to have a purpose and a solid code of ethics when analyzing those insights. This inspiring keynote will outline how doing good is ultimately beneficial and how leading organizations can take this opportunity to transform their organizations and stand for something positive.