The explosion of digital shopping has upended the industry, forcing both retailers and consumer goods companies to completely alter their business models to compete. But that disruption has brought with it a great opportunity: an opportunity to leverage big data analytics to reimagine what the path to purchase is, and will become. In this session a panel of industry leaders will share how they embraced this digital transformation and are using innovative digital tools to win shoppers’ hearts, minds and wallets.
Scott Benedict, Director & Executive Professor, Texas A&M University - Center for Retailing Studies
Alexander Sienkiewicz, Chief Marketing Officer, SwimOutlet
Jennelle Nystrom, Head of Product, Farmstead