Leading retailers and consumer goods companies are leveraging next-gen, data-infused insight to reimagine the consumer experience for short-term necessities and long-term success. From new shopping models to innovative fulfillment options the path to purchase is constantly evolving and being infused with engaging and memorable experiences designed to facilitate a lasting relationship with consumers with data as its backbone. This session will explore how to design and implement a meaningful, engaging and safe consumer experience through a first-hand case study in success.