The pandemic has shown that “data for the sake of data” is a dead end. Leveraging oceans of data pools is of zero value if you’re not asking the right questions. At the very least, data scientists should have been warning the c-suite of dramatically changing consumer preferences and supply chain vulnerabilities in 2018 and 2019. Creating the right use case, and aligning IT and business teams is key to purpose-driven analytics. Join our experts as we share how to leverage analytic toolsets and develop a strategy that allows you to quickly pivot and respond to developing trends.