Christine (Schmidt) Ryder is a growth & innovation junkie with 20+ years of online publishing and martech experience, working mostly in Chicago at digital OGs like AOL, iVillage, as well as plucky startups like Unruly Media. Ryder drove change in her industry with each wave of technology, by teaching customers how to better engage with consumers in the digital space – from creative to storytelling to emotional-behavioral insights. Her current role focuses on applying both vision and execution to problem-solving and product development at Serigraph, a 70-year old print company in Wisconsin.