The retail and consumer industries have endured a decade’s worth of disruption over the past year. The organizations nimble enough to adjust on the fly have set themselves up for prolonged success, while those unable or unwilling to meet the new reality head-on have faced dire consequences. The opening keynote of Analytics Unite 2021 will explore where the industries are headed, what it is going to take to emerge as a future leader, and the role analytics will play in building the future of business.