Identifying the next big trend before your competition is the holy grail for brands looking to grow market share. For Reckitt, it’s been the driving force behind developing a transformative and industry-leading insights capability within the organization. That journey, however, has not been without its challenges. Hear firsthand from Ganesh Sivakumar, Head of Data and Analytics as he joins Signals Analytics for an exclusive look into the transformation Reckitt has undergone over the last 12 months to accelerate insight-driven decision making across the organization. We will discuss the strategy, data, technology, people and processes involved and reflect on the lessons learned along the way.