Anheuser-Busch InBev Companies’ (AB InBev) has seen its direct to consumer beverage delivery service explode over the past year. In 2019 the AB InBev subsidiary Zé Delivery was delivering around 1.6 million orders a year, signifying a healthy DTC business and a great way to connect with shoppers that preferred home delivery. But once COVID hit demand for DTC fulfillment skyrocketed, and thankfully the company was able to scale on the fly, completing more than 27 million orders in 2020, a 16X increase. In this session learn the ins and outs of AB InBev home delivery service and how a commitment to data and analytics helped it scale at unprecedented speed.