Explore the futuristic world of predictive analytics, and how organizations can incorporate economic volatility into their plans. Retail and CPG businesses are increasingly impacted by external forces, and now with the latest AI based modeling, it is possible to identify the leading drivers and incorporate them into predictive micro-economic models. Prevedere's CEO and chief economist discuss this transformative tech, and its unique ability to systematically identify and quantify the influence of economic factors on future business outcomes.