Gone are the days of leveraging surface-level data to engage a shadowy concept of the “perfect” consumer. Today, retailers and CPG companies have an abundance of data and analytics software at their fingertips, providing deeper insights and a clear view into consumer behaviors and motivations. What’s the messaging, product placement, design, and delivery that’s going to transform your average consumer into a brand evangelist, and faster than ever before? This panel of leading industry experts will break down the innovative data points enterprises can optimize to tap into meaningful customer loyalty. Hear how your peers identify and retain consumers who believe in their mission, advocate for the brand, and keep coming back for more.
David Dittmann - Procter & Gamble
Darrin Samaha - Yesway
Deb Hannah - Shoe Carnival