Inflation, rising cost of goods, increased labor wages, and supply chain disruptions – these are daily challenges facing the industry today. With these headwinds, manufacturers and retailers have no choice but to pass the increase on to their customers. In many instances, companies are planning their second or third price increase in two years. For most, this is the first time in a long time that they’ve had to take pricing action at all. This session will explore four powerful trends affecting the industry and how companies can prepare for future disruption.