Both retailers and consumer goods companies have access to a wealth of data, but even the most granular insights are useless if they’re not in the hands of the people who can make them actionable. But deciding who should have access and ownership of data gets complicated by not only business silos but also legacy technology. This session will explore how retailers and consumer goods companies can seize market opportunities and forge deep relationships with their customers by ensuring their organizations are future-proofing their teams and tactics with the right data strategies.