With ever-increasing industry volatility and market uncertainty, organizations must create plans that incorporate not only their own historical performance but also incorporate the specific external factors that impact their business. Organizations are part of a global network of entities, and they must understand the impact of a plethora of external factors such as geopolitical changes, macroeconomic factors, supply chain shifts, weather events, government policy, and consumer behavior, just to name a few. This session examines why and how organizations need to leverage external data + AI based economic intelligence to more holistically and effectively plan for future outcomes.