Keynote Speaker for Analytics Unite 2022

Nicole Nelson currently serves as the SVP of Data & Analytics for Best Buy and is responsible for all decision science, data science and applied machine learning functions across the enterprise. Nicole brought teams together to form the Center of Excellence in 2020 from pricing, supply chain, services, marketing, ecommerce, human resource, real estate and the customer office. She is passionate about bringing analytics talent together to advance holistic business solutions, overall strategy and consumer led transformations. She joined Best Buy during their Renew Blue transformation as their Vice President of Pricing and Merchandising Analytics. Prior to Best Buy, she led analytics and cross channel pricing transformations at Target Corporation after starting her career as a buyer in Merchandising. She holds a Master’s in Organizational Development and was a National Science Foundation Fellow in Economics.