James Cummings is VP, Global Head of the Analytics and Human Intelligence functions for Mars Wrigley. Where he is focused on building the tools, organization, skills, processes and culture required to create value from data and insights. Prior to joining Mars Wrigley, James was the Global Head of Insights for AB-Inbev, working with iconic brands such as Budweiser, Corona & Stella Artois. James started his insights career with Kantar in the UK and Asia, before transitioning to various progressive client-side positions, initially with MasterCard and then Energizer Personal Care. James has also held corporate positions as the head of marketing and product management for Whelen Engineering, the World Leader in Professional Safety & Warning Technology.

James holds a Master’s degree in Business Analytics from NY Stern and is studying for a Doctorate of Business Administration from the University of Rhode Island.