Michael Connor works with AWS and leads Worldwide Product Development Lead for the Retail & Consumer Goods industries. Michael's role is to build industry solutions to help customers to meet their goals for revenue growth and digital transformation using cloud technologies. Michael brings a wealth of Consumer Goods experience from his previous role as Chief Architect for Coca-Cola Freestyle where he led Digital Innovation, Data Science & Analytics, and Enterprise Architecture. Michael also led Coca-Cola North America's consumer and Enterprise cloud migrations as part of a digital transformation and while leading the innovation group in Coca-Cola, the IP developed represented three of the companies top four innovations in 2020. While at Coca-Cola, Michael was a five-year member of the Amazon Web Services Customer Advisory Board and his passions include artificial intelligence, automation, privacy, culture and ethics