A Labor of Love: Building Advanced Analytics Capabilities for Retail Media Networks
Date & Time
Thursday, May 4, 2023, 10:05 AM - 10:45 AM
Retail Media Networks are everywhere these days and have transformed how many brands do business. The evolution of retail media is offering brands opportunities to connect with customers across digital channels like never before and offers more effective integrations with omnichannel first-party data. In this keynote, join Albertsons Media Collective and Fractal as they explore the world of RMNs; dive deep into the advanced measurement and analytic capabilities these networks offer, including why iROAS really matters vs. traditional ROAS; and share tips on how to find the right network for your brand.