Physical retail is leveraging AI to meet customer expectations of brand experience, product accessibility and accurate recommendations. Bringing the digital experience into physical spaces is blurring the lines of online and offline retail; creating a new landscape where customers can expect seamless and personalized experiences.

Generative AI and digital twins have the potential to impact every aspect of the retail business, allowing retailers to provide just-in-time logistics, simulate physical stores, and better predict what each customer wants. These technologies will change how customers shop, and how retailers sell.