The Power of Cross-Domain Data in the New Analytics Economy
Date & Time
Thursday, May 4, 2023, 3:50 PM - 4:20 PM

Retailers and CPGs are on the verge of a new era where disparate data combines to transform every aspect of the shopper experience. This session will dig into Kellogg's data flywheel and how it fuels their end-to-end view of the business, beginning with the supply chain and ending with the shopper experience. Learn how properly leveraging supply chain data is the catalyst to taking immediate and successful action across the value chain.


Location Name
Grand Ballroom