As AI begins to influence how products are discovered, compared and recommended, brands and retailers are already testing new ways to stay visible and relevant. In this session, leaders will share how they are adapting search, content, assortment, data and commerce strategies for an increasingly algorithm-driven path to purchase. The discussion will explore what they are testing now, what they are learning and how they are preparing for a future in which machines play a bigger role in deciding what shoppers see and buy.