Advancements in technology have allowed consumer goods companies to design and manufacture products faster than ever before, sell those goods in multiple channels, and quickly react to changing demands ― dynamically transforming the entire global supply chain. These value chains produce troves of data and insights that can help CG companies maintain a competitive edge. This session will explore how organizations can incorporate cognitive, predictive and prescriptive analytic strategies to supercharge the value chain and how they can be leveraged to improve operations in times of unprecedented demand.