Why Data & Analytics Leaders Are Embracing CDPs
Date & Time
Thursday, May 20, 2021, 1:00 PM - 1:45 PM

The volume, variety, and velocity of data in the digital era has made it harder for analytics teams to help their marketing counterparts drive better customer experiences. In this session, we’ll share how companies like VF Corp. and HEINEKEN USA use a customer data platform to drive efficiencies for the analytics team that impact the bottom line.