Realizing value at scale from analytics requires the alignment of several strategies, tactics, and capabilities. Most CPG companies have executed use cases across several business functions and have been able to realize significant value. However, doing it at scale means a solution must be easily implementable across markets and categories. This panel of thought leaders will share first-hand experiences on effectively scaling analytics across a CGP organization. The panel will explore:
- The potential value unlocks for CPG companies.
- The building blocks that need to be enabled to deliver value at scale from data and insight.
- The necessary data and technology capabilities.
- How to enable an organization to actionize insights and realize value.