A properly designed and executed analytic foundation provides consumer goods and retail organizations the insight needed to accelerate growth and innovate at the speed of business. Despite the undeniable power of a robust analytic engine many companies struggle to consistently generate value and tangible ROI from analytics spend. In this session, Mars Wrigley’s James Cummings will examine how a consumer goods and retail organization can build the capability to turn data into value at scale. He will explore Mars Wrigley’s current analytics efforts and how the company uses evidence based approaches to turning potential into profit.