Smart retail and consumer goods companies have reimagined their organizations top to bottom placing the consumer at the center of everything they do. Whether it is merchandising, marketing, fulfillment, and everything in between no decision is made without considering the end-user and consulting the wealth of data companies now have on consumers. In this closing keynote presentation, a panel of retail and CG end users will share their company’s digital transformation journey, and how a fail fast mentality has allowed them to pinpoint winning strategies and technologies and scale them at speed.