The foundation of every successful analytics initiative is a strong, adaptable data strategy, but many organizations are still navigating a maze of disconnected systems, legacy mindsets and competing priorities. In today’s environment, where speed, trust, and interoperability define competitive advantage, it’s time to rethink what a modern data strategy should really achieve. This session brings together senior retail and consumer goods leaders who have redefined their data foundations to enable smarter decisions and measurable impact. From breaking down silos to building unified data ecosystems, we'll explore how they’ve turned data strategy from a static plan into a living framework that fuels innovation, efficiency and growth.