Elaina Wheeldon is Vice President of Technology for Pricing, Promotions, Competitive Intelligence and Merchandising at Lowe’s. In her current role, she leads the technology that underpins Lowe’s pricing and promotional strategy, competitive insights, and core merchandising operations, and our new marketplace to bring together product, engineering, and analytics to drive better decisions and outcomes. Elaina has more than 20 years of retail experience. She began her career at Sears in analytics before spending over a decade in merchandising and inventory roles, building a practical understanding of how decisions in systems translate to results for Customers and Stores. She later joined Amazon in product management, supporting the retail and marketplace organizations with data-driven tools and capabilities for their millions of Customers. Since joining Lowe’s in 2019, she has held multiple technology and analytics leadership roles, focusing on data modernization, applied AI, and analytics to enable a more data-driven culture across the business.