Jennifer is Director of DTC, Martech, and Digital Compliance at OLLY, a Unilever-owned vitamin and supplement brand, where she sits at the intersection of data, customer experience, and growth. A seasoned eCommerce leader based in the Bay Area, she specializes in analytics-driven marketing programs, customer data platforms (CDPs), and the Martech ecosystems that power them.

Her expertise spans marketing automation, omni-channel retail strategy, and global privacy compliance (GDPR, CCPA) — with a rare end-to-end perspective that spans web development, UX/UI, and logistics. Jennifer brings both the data fluency and operational depth to turn customer insights into measurable business results.