Linda is a Partner in Circana’s Growth Consulting strategy practice, bringing over 20 years of experience in driving profitable growth for global consumer and retail organizations. She leverages her extensive expertise in growth strategy, data analytics, and consumer insights to deliver practical, actionable recommendations that drive results.
Before joining Circana, Linda held leadership positions at McKinsey & Company, The Cambridge Group, and Nielsen. In these roles, she partnered with executive leadership teams to address their most pressing strategic and operational business priorities.

Linda earned her MBA from Harvard Business School.

Areas of Expertise:
Growth Strategy
Segmentation
Market Landscape
Pricing and Promotions Analytics
Assortment Optimization
Store Clustering